Unified Communications is quickly moving to a “per-seat, per-month” consumptive cloud and hybrid model, where barriers to entry and adoption are low—and the perceived value of “pay-for-use” is high. This shift to a UC-as-a-Service (UCaaS) consumptive model has broad implications for Managed Service Providers (MSPs) competing in this growing sweet spot.
As we have just concluded the 1st week of 2012, I can’t help but reflect on the contrasting differences between the start of 2011 and 2012. It appears that 2012 is starting in a cautiously more optimistic note compared to 2011. The proliferation of Unified Communications, Videoconference, Telepresence, Cloud and Managed Services within the enterprise domain sets up 2012 for continuous growth through quantifiable ROIs and expansion towards the SMB space.